|
 Greg
& Bonny spoke about a recent
trip to Berkley, MI for the
District Membership Summit.
They shared some clips of
the “Who moved the Cheese?”
video & some thoughts about
change & the opportunities
of Retention & Recruitment.
www.WhoMovedMyCheese.com
Greg
shared a compilation of
notes from the day, gathered
by Audrey, Kim, Bonny &
Greg. An unedited version
follows.
Rotary
6380 Membership Training
Session
Berkley, Michigan January
16, 2010
Dr. Paul Benson M.D. hosted
the session and the keynote
speaker (presenter) was Jed
Knudson of Red Tree
Leadership.
As part of the Opening
Remarks, a number of points
were made including:
§
70% of Rotarians have never
recruited a member
§
After Roger Bannister broke
the 4-minute mile, 7 other
runners did it in the next
12 months
§
Retention – is a key to the
success of any organization.
We must retain those people
who ‘fit’ the organization
and then leave it (or are
considering it)
§
INTERESTED & INTERESTING
– the Law of Reciprocity –
show interest in people and
they show interest in YOU
§
Consider buying “What is
Rotary” pins for all members
and have them wear them all
the time
§
Elevator Talk – everyone
needs to know and be ready
with their elevator speech
at all times
§
Check out the Rotary Visual
Magazine on Youtube – very
well done!
http://www.rotary6400.org/itemsfromhomewww.youtube.com/rotaryinternational
Jed started with the
statement: “Change is a good
idea when it is my idea” and
asked what we thought that
meant. The group generally
decided that it meant that
‘change is good when we can
see the idea or the intended
result’.
He shared with us the
following statements.
“It is not the strongest of
the species that survives,
nor the most intelligent
that survives. It is the one
that is the most adaptable
to change.”
Charles Darwin
“Imagination is everything.
It is the preview of life’s
coming attractions”.
Albert Einstein
“Imagination is the
beginning of creation. You
imagine what you desire, you
will what you imagine and at
last you create what you
will.”
George Bernard Shaw
He then introduced the story
‘Who Moved My Cheese’ and
the characters that we would
meet – Sniff & Scurry – 2
mice and Hem & Haw – 2
little people who all lived
in the maze. He asked us to
make note of the following
questions and try to answer
them as we watched the
animated clip.
What does the ‘cheese’
symbolize:
Cheese –
cheese is what they each
believed would make them
happy
New Cheese –
is different or new ways or
ideas and for some, the
unknown
Old Cheese –
their ‘comfort zone’ or what
used to work
Morsels (Nuggets) –
represents ‘hope’ or enough
to keep you going until you
find the real new cheese
The Maze – what does it
mean?
It is unknown or uncharted
territory.
Running Shoes –
what are they used for? They
are the tools used to search
for and find ‘new’ cheese;
they are Preparation and
Action; they are the tools
that we use to ‘move
around’.
What are the differences
between Sniff & Scurry?
To Sniff, Cheese is just
cheese; to Scurry, Cheese is
what he is always searching
for.
Sniff ‘sensed’ where the
cheese was and Scurry did
all the work to find it.
They worked as a team – not
particularly effective - but
it did work, as neither was
a leader. Without each
other, they would have been
totally ineffective.
What are the ‘core’
differences between Hem &
Haw?
Both Hem & Haw had ‘Sensible
Vision’ and yet they had
core differences. Hem
thought of himself only. He
kept asking “who took my
cheese?” he thought of
himself as privileged and
the ‘cheese’ as something
that he deserved or that
should always be there. He
was not able to adapt and
change. He believed that
things would return to the
way they were. Haw thought
of those around him – his
friends and family, He hoped
the Hem would see “the
writing on the wall”.
Haw had the ability to
envision ‘new cheese’ and
was able to change; Hem
could not let go of the ‘old
cheese’ and was unable to
change and adapt to having
to find ‘new cheese’. (He
eventually died.)
SENSIBLE VISION (Sensible as
in SENSE)
Hem –
could only ‘sense’ his
failure and it consumed him
to the point where he could
not do anything but ‘chip
away’ at the maze.
Haw –
he
‘sensed’ that there was more
– he could almost ‘taste the
cheese’
A “Sensible Vision” will
allow you to recognize when
the morsels or nuggets of
‘cheese’ are there and to
take action to find the rest
of the ‘new cheese’.
We have prepared ourselves
for change and we expect it.
We need to read “the writing
on the wall”. We need to
look at what we will stop;
what we will start; and what
we will continue.
“When you stop being afraid,
you feel good.”
“When you change what you
believe, you change what you
do.”
The Blame Game – nobody wins
AND everybody
looses.
Jed told us about one of his
passions – body surfing. He
said he did this until 6
years ago when he stepped on
a Stingray. He actually was
so afraid of it happening
again that for years he gave
up his passion. He
eventually realized that he
was living in a self-induced
fear and needed to
“change”.
He told us about ‘waves’
using a story about being
knocked down by waves on a
beach in California until
his uncle showed him what he
needed to do in order to
‘survive’ the waves. He
needed to learn to monitor
the ‘wave’ so that he could
lean into the smaller ones;
dive through the
medium-sized ones and come
out on the other side; or
ride on top of the biggest
ones and stay on the surface
until the wave passed!
He asked a couple of other
questions. These were:
Is fear or comfort holding
you back? (They do this
equally.)
What would I do if I were
not afraid?
Four Change Skills:
-
Anticipating Change
– noticing smaller
changes early so we can
predict what is likely
to happen next;
-
Taking New Actions Now
– doing something
quickly; evaluating the
results; and moving
quickly again;
-
Moving Beyond Fear
– realizing when fear or
comfort hold you back
and moving past them;
and
-
Imagining Real Success
– creating a picture of
what you really want to
happen from the change.
The following can be applied
to recruiting new members.
He asked us to write down:
To be successful in
recruiting new members to
Rotary we need to …
We need to move from …
And we need to move to …
And most importantly, we
need to do this!
These questions need to be
answered so that we have a
clear pathway to follow in
recruiting new members.
Thank you to these 4 who
gave up their Saturday to
travel & attend a most
interesting topic.
Recruitment & retention with
Rotary cannot be allowed to
fall astray. |
